This week’s product updates focus on helping advertisers reach more markets, optimize toward campaign goals, manage delivery across surfaces, and better understand campaign performance.
Maximize Results Bid Strategy
You can now select Maximize results as a bid strategy to let ChatGPT Ads automatically set and adjust bids on your behalf. It optimizes bids toward your selected campaign goal to help get the most results from your budget.
Platform Targeting
Use platform targeting to control which ChatGPT surfaces your campaign can deliver on. When creating a campaign, use the Eligible platforms multi-select dropdown to include one or more supported platforms: iOS app, Android app, or Web.
View-Through Conversions
Ads Manager now reports one-day view-through conversions at the campaign, ad group, and ad levels. A view-through conversion is counted when a conversion occurs within one day of an eligible ad impression and no qualifying ad click receives credit for the same conversion.
WorkMagic Integration
Advertisers can now connect ChatGPT Ads to WorkMagic to view performance alongside other channels and send conversion signals back to OpenAI through the Conversions API.
Market Expansions: Brazil, Mexico, and Europe
- Brazil and Mexico launch: ChatGPT Ads are now live in Brazil and Mexico.
- Coming to Europe next week: Starting next week, ChatGPT Ads will expand to 31 European countries, giving advertisers with business in these markets a new opportunity to expand their reach.